NBA games in the world of influence are self-evident, except for one of the four years the World Cup and any other special events can match. By way of the NBA marketing activities, carrying the nike free run womens brand to the world, to realize the dream of Nike global branding. However, due to encounter the Olympic Games, this summer's NBA star Chinese line didn't used to the crazy momentum gathers, most of the Nike brand are the initiative adjusted star in China trip, to avoid the London games' sharpness, overall low-key many.
Recently, nike free run 2 announced the second quarter earnings. The data shows, Nike the second quarter of 2012 business income reached $369 million, the same period last year Nike business income is $291 million, up 27%.But by last year net profit of $6 million in the same period increased to $7 million,http://www.nikefreerunx2012k.com/ risen 7%.
Among them, the second quarter of the business operating income by nike free last year rose to 67 million in the same period of 47 million, an increase of 44%.Nike net profit growth is far lower than the net operating income of one of the main reasons is the second quarter of the funds of marketing changes.
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