At the sports market, consumer demand is divided into three levels: a line city has become a mature market, two, three line from market to market are based mass market transition, four lines, five line and six line market's basically a consumption into a state. Therefore, in early 2011, nike shox and adidas and to enter into low line the decision of the city.
According to the method of urban agglomeration nike free 7.0, will China city divided into 22 urban agglomeration and urban agglomeration of each around one to two center city development, all of the satellite city center distance of no more than 300 kilometers, and each urban agglomeration in GDP are more than 1% of the total GDP Chinese cities.
Nike Air Max division method to show the city-even if different from hundreds of kilometers of consumer buying habits still has a huge difference, such as guangzhou and shenzhen, driving distance only three hours, but in the population structure, language and consumer preferences, etc are worlds apart. Shenzhen residents of 4/5 of migrant workers, the age in more under the age of 35, speak mandarin or their own dialect, like the bar. And guangzhou foreign population accounts for only of the quarter, the population to be older, mainly speak cantonese, used to go to the restaurant for tea. The difference between France and Germany as the differences.
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